Every month your members spend real money on good food and supplements, at retail, in a shop that has never met them. The collective buys at the source, and it gets picked up at your front desk, under your roof. The margin that used to leave the building stays in it.
Protein, creatine, magnesium, decent meat, decent eggs. Your members buy this anyway, every single month, and none of it touches your club. You gave them the reason to care about their health, and someone else invoices them for it. That is not a new revenue idea. That is a leak.
Alone you order in small numbers and you pay for it. Nobody at the source calls you back. That is not a negotiation, it is a checkout page.
Thousands of members wanting the same things every month is a different conversation. The mechanism is simple and it is the whole trick: more members on the order, better the price at the source.
Nothing goes to a doorstep. It is collected under your roof, so the margin stays in the building and people walk through your door every month, whether they trained that week or not.
We do not sell the same collective to you and to the gym down the road. Whoever moves first in a town keeps it.